tamra C2 2016 ©
Create. Communicate.

western union diwali

western union diwali
tamra C2's heartrending launch film for Western Union's Diwali initiative sees light across the US, UK, France, Italy, Middle Eastern, Canada, Singapore, Malaysia, Australia and New Zealand markets.

Following on from its success of the 'WU Wish' film, tamra C2 once again demonstrates that emotions transcend boundaries and create compelling human connections, no matter where you are. This year's narrative theme was based on the global initiative launched by Western Union, 'Lighting Up A Village' where with every transaction received in India, Western Union contributed towards bringing electricity to villages living in darkness. Shot in rural India and cosmopolitan Dubai, the film poses a thought-provoking question to Indians living and working abroad, 'Can you imagine celebrating Diwali without light?' The poignant two-and-a-half-minute video delves into the individual struggles of everyday life without electricity and then brings to light the inexplicable joy shared by the same villagers, who have now witnessed electricity powered by the concentrated efforts of Western Union customers from around the world.
1hour with maserati
An iconic emblem for the past century, Maserati has captivated generations of automotive enthusiasts. The signature roar. The alluring curves. These are not merely features but experiences that drive people closer to the brand.

Building on this, we decided to go on a mission of placing the target audience behind the wheel of a Maserati. But more than a test drive, this was an opportunity to spend ‘One Hour with Maserati’ and experience the brand’s timeless values, on a one-to-one basis.

Prospective buyers were invited to a personal session by appointment. The ‘One Hour’ journey began with a video from the Managing Director personally welcoming the prospect, along with a serving of the finest Italian coffee. The test drive was next, accompanied by a host of pictures of the entire journey clicked by Maserati representatives. The pictures were then shared with the prospects as a memorable keepsake and shared on the brand’s social channels with a personal quote from the prospect.
We are: believers, fanatics, extremists. And the thing we covet most: brands.

Not just any brand, but the convention-condemning, thought-provoking, change-empowering brands. Bringing such brands to life is what we live for. And our living happens through profound thinking, a purely sensible strategy, untried and untired creativity, consumer experience obsession and a good measure of hard work. More importantly, it doesn’t matter who does what in which role. What matters is who among us can inject the same obsession that we have with our brands into their consumers. And who can breed more believers like us. Let’s start.
Mere job seekers, move aside. Career builders, imagination steerers, craft explorers, paradigm shifters, strategy hatters and brand obsessors, you are all welcome!
upload resume
Want to say hello? Call us on 04 351 5133 or drop in to our office at the H Hotel Office Tower, 31st Floor, Sheikh Zayed Road One, Dubai.

our location
For business enquiries, you can also e-mail at business@tamra-c2.com

porsche tactical ad

coca-cola mix-tales

dubai culture creatopia campaign

maserati tactical ad

media one hotel pint ad

mondelez international

enoc vip fill & go campaign

ja resorts & hotels print ad

maserati art dubai

dubai world trace centre brochures

porsche 50th anniversary tactical ad

dubai culture heritage week

ja resorts & hotels print ad

porsche macan launch

dnata calendar